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Hyundai Construction Equipment Adds First Choice Farm & Lawn to Growing North American Dealer Network

Hyundai Construction Equipment Adds First Choice Farm & Lawn to Growing North American Dealer Network

February 9, 2021 | Corporate News

NORCROSS, Ga. (February 2021) – Hyundai Construction Equipment Americas announces the expansion of its North American authorized dealer network with the addition of First Choice Farm & Lawn. First Choice is a family-owned and operated business. Brothers Ron and Don Parks took ownership of the dealership in 2012, along with partners Roger and David Williams. In the last 8 years, they’ve added 2 locations and are building their 5th location outside of Memphis.

With the addition of this new dealership, Hyundai’s North American network now includes over 80 dealerships operating in just over 180 locations, offering sales, service, and parts for the full line of Hyundai excavators, wheel loaders, compaction rollers, and other construction equipment.

“We are very excited to add First Choice to the Hyundai Construction Equipment network of dealers. With their extensive coverage and aggressive customer-first approach, First Choice is the right partner for us to help us grow the Hyundai brand name in Western Tennessee and Western Kentucky,” said Ed Harseim, HCEA District Manager – South Central.

Hyundai sales, service, and parts teams deliver regular product and service training to ensure dealer partners are able to provide top-caliber support to meet the growing business needs of Hyundai Construction Equipment customers.

Pictured in the featured image above, left to right: Ed Harseim, HCEA District Manager – South Central; Ron Parks, Owner of First Choice

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HCEA Employees Recognized for Outstanding Performance in Q3 and Q4 of 2022

January 3, 2023 |

HCEA Employees Recognized for Outstanding Performance in Q3 and Q4 of 2022

NORCROSS, Ga. (January 3, 2023) – Today, HCEA President Stan Park held a meeting to discuss the progress made by Hyundai Construction Equipment and Hyundai Material Handling in the second half of 2022 and look forward into 2023. In addition, Park recognized several employees for their hard work and dedication to the company. First, Park […]

Hyundai ADTs Win Top New Product of 2022 Award From Construction Equipment

December 20, 2022 |

Hyundai ADTs Win Top New Product of 2022 Award From Construction Equipment

The Hyundai HA30 and HA45 articulated dump trucks were voted a Top 100 New Product of 2022 Winner by Construction Equipment‘s annual New Equipment and Products Contest. In this industry-exclusive awards program, Construction Equipment’s editors decide on winners that represent the leading edge of innovation, quality, efficiency and productivity in the construction equipment field today. […]

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